Fun Time Revue —
Last night we received a visit from a lady named JSAnon, who told us how she had had enough of us bad-mouthing Dr. Luke. Who the fuck is Dr. Luke, you ask? Some random weight loss guru from Ottawa who Jen criticized over a year ago.
JSAnon decided to unload on us, calling us “demonstrably lazy” and demanding that we “Show some Restraint” and “Go ahead and Be Fat, enjoy and enjoy wallowing in your fat.”
She denies that Dr. Luke preys on the insecurities and self-loathing of fat people to promote his program, and assumes that because we are proud fatties, that we “do not have the inclination to commit to doing what it takes to become fit.”
I considered replying to JSAnon’s comment, but I think I’d rather address this in a full post to avoid noodling text and to invite others to comment. So, here it is, my response to JSAnon (and her pal Raven) in all it’s full-fat glory.
First of all, Dr. Luke is a wanker, period. Full stop.
Of course, I can’t stop there because it is all too fun to pick apart your little hero. How do I know Dr. Luke is a wanker? Simple, I watched this:
This video alone refutes many of your points. First, you claim that Dr. Luke does not make money off of people’s fear and self-loathing, and that he’s all about helping people and enlightening people. If that’s the case, then why, in this video, does he ask the following three questions:
Are you sick and tired of being sick and tired?
Do you find it difficult to fit into that little black dress that five years ago you just slipped into?
Does your husband still look at you the way he did when you first met?
Question: Of the three questions posed, how many are questions of health and how many are questions of vanity?
Now, you can argue that fitting into that little black dress is an issue of health because being fatter than you were five years ago is a health issue, but then I would ask why a little black dress? Why not a gender neutral item, such as a shirt? Dr. Luke’s second question is posed directly at women. Is he not concerned about the health of us “big boys” as you call us?
Of course, the third question hammers home the fact that Dr. Luke directs his propaganda squarely at women, and he is very clearly preying on the common fear that the wife will become undesirable to her husband should she gain weight. Although the second question can be argued as a health question, this last one has absolutely nothing to do with health.
And, of course, he’s promoting this program:
At the bottom of his invitation to share your email address
for spamming for a drawing to win a free spot in this program, he says, “Just Enter Your Name & Primary Email Address To Be In The Running For A Sexier You!”
Why is “sexier” bold, italics and red? Why not “A Healthier You” or “A Happier You”?
As an afterthought, Dr. Luke adds “Or Those Levi’s Guys” to the top of his craptastic website, but clearly his focus is on female insecurities surrounding weight.
So, why focus so intensely on female insecurities if his goal is to make everyone healthier?
Answer: It’s easier to motivate people through their insecurities than through their health concerns.
And, quite frankly, I can’t blame him. Our culture primes people, and women especially, to loathe their bodies and invitations to “transform” their bodies with “experts” like Dr. Luke appeal to the deeply ingrained desire to be attractive and youthful.
Now, whether Dr. Luke is genuinely interested in helping people become healthier or not is beside the point. I can’t look into Dr. Luke’s heart (and neither can you) to figure out whether it’s money or altruism that motivates him, but the fact is that his advertising approach emphasizes feminine beauty above and beyond health, and that smacks of profiteering off fear and loathing.
Now then, you proceed to belittle us for accepting our fat and make the fatal mistake of confusing acceptance of our bodies with apathy toward our bodies. If you had taken the time to read a few posts, you might have noticed that one of our bloggers, Shautna, is preparing for a 178 mile relay race in Nevada, and that our commenters are encouraging her and cheering on her efforts.
And I, personally, have written about my efforts to improve my fitness by joining the YMCA. Currently, my wife and I go to the gym three nights per week to do strength-training and cardio (I prefer the elliptical, while Veronica enjoys water aerobics). The rest of our bloggers and readers come from a variety of fitness levels, from the ardent athlete to the sedentary student.
But you know what? So do skinny people.
Your assumption that you can determine the health and fitness levels of people simply because they are or are not fat, or do or do not accept their bodies, is common in this society. But research shows unequivocally that sedentary thin people have double the mortality rate of active fat people, who are just as healthy as thin active people.
At Fierce, Freethinking Fatties, we promote Health at Every Size, which says that behaviors, not bodies, determine health. If you exercise and eat a diverse, healthy diet, but are still fat, then you will be much healthier than if you are sedentary and eat junk food, but are still thin.
But ultimately, my choice to exercise or not, eat healthy foods or not, is none of your fucking business. Dr. Luke can go flail about like a spaz in the park for hours, then go home and get shit-faced on bourbon and smoke a thousand cigarettes. And you know what? That’s his choice and it is none of my fucking business what he does with his body.
The problem is that people like you believe it is your right to comment on my lifestyle choices, which you have based solely on my body size. But even if all fat people are gluttonous sloths, you still have no right to comment on my choices, and if you do, then you best expect me and mine to offer you a great, big, heaping bowl of shut the ever-loving fuck up.
And let me be clear: we are not “taking aim” at fat people who want to lose weight. If anything, we pity those people because they are victims of this fat-hating culture and have learned that the only way to atone for their bodies is to sacrifice their money, time and energy to quacks like Dr. Luke, who are long on promises and short on results.
I would go into detail as to the exhaustive list of research that confirms the 95% failure rate of long-term weight loss, but instead I would challenge Dr. Luke to submit his program to rigorous clinical research and actually prove the effectiveness of his methods. Here’s a simple one: give us the entire list of his clients, how long they have been clients, the weight lost on his program and their current contact information, and we’ll verify how much they currently weigh.
Posting a handful of success stories on your website does not constitute “success.” Those are the outliers who give hope to the vast majority who will not succeed on Dr. Luke’s, or anyone else’s, program. Because if Dr. Luke had the answer to obesity epidemic, then there would be no obesity epidemic, right?
Also, I’m touched that you offer to pay $32 for my (or someone else’s?) participation in the RevoLUKEtion. I’m confused… does that $32 cover the whole program? Because at the bottom of his website it says,
But the good news is that you won’t pay anywhere near what the typical Personal Trainer charges for one-on-one training. Instead your investment is as little as $100 a month – That’s just $3.22 a day… (The price of a Timmy’s Latte)
So is it $32 or $100 per month? Of course, on the video I posted above, he says,
We offer one lucky participant a place on our patented lose a dress size in 21 days guarantee. It’s valued at over 150 bucks.
And then, on the sidebar where you are invited to add your email address to
his spam list the drawing, it says,
Sign Up For A Chance To Win A FREE Spot On “The Lose A Dress Size In 21 Days Ottawa Boot Camp Challenge”
(Valued at over $175)
But where, oh where, on his site does it list the prices for his bootcamp and/or personal training services?
I think the fact that over a year later we’re still discussing this shows the power Dr. Luke has
We’re not “still discussing” Dr. Luke. One of his acolytes came and crapped on our blog, and we responded a year later. Nothing in between. No ongoing discussions of what Dr. Luke is up to. Just mild amusement at the ferocity with which JSAnon defends Dr. Luke.
Incidentally, I believe it is extremely misleading to call yourself “Dr. Luke” and refer to your “10+ years of be a Health Practitioner,” while not making it explicitly clear that you are a doctor of psychology, not medicine. While he certainly has some credentials in exercise science, only two of them are from an accredited university.
And while media presence is something, even MeMe Roth is still on TV and she has no clue what the fuck she’s talking about.
Finally, your semantic assessment of the word “overweight” as proof that being overweight is unhealthy has to be one of the most bizarre claims I’ve ever read. “Over” what weight? How was that “ideal” weight determined? What evidence do you have that being “over” that weight is unhealthy, besides a basic grasp of prefixes?
The problem with you and JSAnon and Dr. Luke is that you live in this black and white world of thin and fit versus fat and sedentary. You say that “[w]omen who are overweight and choose to stay that weight make a choice,” assuming that if a woman is overweight that she is also inactive and eating nothing but junk food. That’s bullshit and you can take your simplistic notions of weight and health elsewhere, like Dr. Luke’s fascinating blog (or do I mean “overfascinating”?), the last 13 posts are exactly the same.
And they all lead to Dr. Luke’s other
scam business venture, Lukenosis Hypnotherapy. Oddly enough, on this site, he doesn’t try to mislead people about his degree:
Dr. Luke has a Masters degree in Hypnotherapy and a Doctorate in Psychology.
Being a psychologist, I”m sure Dr. Luke is aware that people aren’t as interested in getting weight loss help from a psychologist as they are from a medical doctor, which is why he obfuscates his education on one site, but not the other.
In conclusion, Dr. Luke is a fraud and a douchebag, and I personally invite him to sue me for slander.