Jennifer Hudson: Can it get much sadder than this?
I hardly need to introduce Jennifer Hudson, nor do I need to remind you of her recent decision to shill for Weight Watchers. Yesterday, however, I saw this on TV:
See, I had never heard of Jennifer Hudson before I saw her Weight Watchers commercials. I didn’t know what she looked like before WW. If I had recognized her, I would have known what to expect, but I didn’t.Anyway, at first glance, it looks like a public service announcement for eating disorders or body image advocacy. It could also have been a plea from some performing arts organization. Maybe they want us to give the gift of music to underprivileged teens. Either way, Jennifer Hudson was attractive and talented in this commercial. Then the new, improved, thinner JH appears and I roll my eyes.
Isn’t it just sad that someone with so many achievements as a performer is more proud of her weight loss than anything else? Isn’t it sad that, in spite of her achievements as a plus-sized woman, she didn’t believe in herself until now? Shouldn’t she be singing this in praise of her fat self for overcoming the prejudices of others?
But this has been said before.
What bothers me more is the way they bring you in. Most people (except for hard-core fat haters) would be encouraged by seeing a fat woman having a good time, being the center of attention, and succeeding in life. They use an image of a well-dressed fat woman singing specifically about believing in oneself. Then the scene changes into one that focuses on thin privilege. By the time you realize what is going on, you see the advert.
The message is clear: even if you succeed as a fat woman, the way to keep going is to stay thin. After all, you are obviously worth it. Why wouldn’t you give yourself the best treatment possible? A hot bod and an “easy, delicious” diet plan?
I guess they realized that the “before” and “after” photos weren’t cutting it?