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Call to Action 2 —

February 13, 2012
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This week we consolidate our activism to focus on no more than two groups at any given time. The first group will be one of the corporate sponsors of Children’s Healthcare of Atlanta (CHOA). The second group will be a celebrity who supports body positivity. As we receive responses, we shall replace the targeted group. We will sustain our attention onto these groups until we either receive confirmation that they will join our fight or that they will continue to stand with Strong4Life.

The first corporate sponsor we are aiming for is Carter’s, a clothing company for children, which has donated over $100,000 to CHOA. CHOA is one of four major philanthropies that Carter’s lists on their community page. We are starting with Carter’s because we believe they will not want to be associated with an organization that shames and stigmatizes children.

In this post, I explain how Strong4Life is still running the ads, but only in the poorest neighborhoods. Respectfully ask Carter’s to stop financially supporting CHOA until they completely end Phase 1 of the Strong4Life campaign. I’ve only found two places to contact them:

Carter’s Contact Information
contactus@carters.com
Facebook

Our celebrity target is the plus-model Emme, who joined with the Yale Rudd Center for Food Policy & Obesity to create this video on weight bias at home and school:

Emme is an Advisory Board Member of Ophelia’s Place, an organization that promotes Health At Every Size® and body positivity.

I would like you all to ask Emme if she will speak out against Strong4Life and to create her own STANDard in support of our movement. You can give her Marilyn’s email (marilyn@fatso.com) to send her photo.

Emme’s Contact Information
Email: feedback@emmenation.com
Facebook
Twitter

Take five minutes and contact both of these organizations. By joining our voices, we can add to our coalition of voices and continue to pressure Strong4Life to end ALL of their shaming ads.

I will post examples below as I finish them.

Here is the short and simple message I left on Carter’s Facebook page:

And here’s the one I posted on Emme’s Facebook:

Following is the letter I sent to Carter’s email address:

Hello,
Carter’s is currently a corporate sponsor of Children’s Healthcare of Atlanta (CHOA), which runs the Strong4Life campaign. This campaign uses shame and stigma to “raise awareness” of childhood obesity. On February 9, the National Institutes of Health issued an unprecedented condemnation of these ads and said, “this campaign carries a great risk of increasing stigma for those children who are overweight or obese which, in turn, can reinforce unhealthy behaviors.” You can read the full condemnation in this PDF.

Their response to the NIH condemnation was to change their marketing strategy and post a new front page on their website which does not mention the negative ads. However, Strong4Life has informed us that they do plan to run these billboards in South Dekalb and South Fulton, the two poorest neighborhoods in Atlanta.

https://fiercefatties.files.wordpress.com/2012/02/duckie-neighborhoods.jpg

We believe this campaign is in direct opposition to the culture of Carter’s and I, for one, will not be purchasing any clothing for our two daughters until Carter’s withdraws their financial support for CHOA. We will also be asking our friends and family to avoid Carter’s as well until you disassociate with this organization and their reckless campaign.While we understand the need to improve the health of all children, we do not believe that this ad campaign will lead to positive behavior changes in children. I hope that you will consider our request and respond to us soon. Thank you for your time.

Shannon Russell

I repurposed the Carter’s email and sent to Emme:

Hello,

We would like to ask Emme to take a stand with us against Children’s Healthcare of Atlanta (CHOA), which runs the Strong4Life campaign. This campaign uses shame and stigma to “raise awareness” of childhood obesity. On February 9, the National Institutes of Health issued an unprecedented condemnation of these ads and said, “this campaign carries a great risk of increasing stigma for those children who are overweight or obese which, in turn, can reinforce unhealthy behaviors.” You can read the full condemnation in this PDF.Their response to the NIH condemnation was to change their marketing strategy and post a new front page on their website which does not mention the negative ads. However, Strong4Life has informed us that they do plan to run these billboards in South Dekalb and South Fulton, the two poorest neighborhoods in Atlanta.

https://fiercefatties.files.wordpress.com/2012/02/duckie-neighborhoods.jpg

Emme is an awesome role model for fat children, and we hope that she will join us in speaking out against Strong4Life. We also have an awesome poster campaign called I STAND, which features people of various sizes, shapes, ethnicity, and ages who are taking a stand with the children of Georgia. We would love it if Emme would be willing to submit an image and a statement of solidarity for these posters.While we understand the need to improve the health of all children, we do not believe that this ad campaign will lead to positive behavior changes in children. I hope that you will consider our request and respond to us soon. Thank you for your time.Shannon Russell
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