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Ready for Takeoff

June 18, 2012

Today, we have a special guest post from Rene, one of the four women behind Flying Pig Apparel. We’re encouraging our readers to support FPA in their Kickstarter effort to raise start-up funding for their plus-sized fitness wear company. Currently, there are no apparel companies that cater specifically to fat people, merely athletic apparel companies that begrudgingly provide larger versions of their skinny apparel. This is our opportunity to support a small business that will focus specifically on our needs, our bodies and our goals. You can play a major role in developing this revolutionary new clothing line by providing the funding necessary for start-up, as well as making suggestions to FPA on what direction you think would be best. Please donate if you can.

Why hello there Fierce, Freethinking Fatties!

Rene here from Flying Pig Apparel with your mid-flight update on our Kickstarter campaign. As of today with 12 days left to go, we’re at 53% of our $11,000 goal. Bobby, Barb, Audre and I are all very excited to have reached this landmark on our journey. But we’re only half way there.

We still need to raise another $5150 before we can be sure that we’ll receive the funds to get Flying Pig Apparel off the ground. Kickstarter works on an all-or-nothing basis. If we don’t reach our $11,000 goal, we don’t receive any money and you don’t get any of the awesome rewards of being a backer.

Kickstarter gives us some unique opportunities as a start-up. We get feedback from the community at a very early stage, telling us what you like and don’t like about the direction we’re heading. That’s important to us. It gives us direction on all kinds of things, from what colors to offer to what kinds of fabrics to use and even what pricing works.

And on a grander scale, it gives us a chance to see early on whether or not there is enough interest in our product to even launch a business.

But there are some trade-offs involved too. The patterns for the garments were still in development when we did our photo shoot, so while everything looks essentially the same as it did in April, we’ve taken the time to tweak the fit to be a little better.

And speaking of the photo shoot, we’ve even seen some criticism that our photos weren’t very professional looking. As with many things in life, the photo shoot didn’t go quite as planned. We had a semi-professional photographer lined up to do the photos, but they had to cancel at the last minute. As luck would have it, our dear friend Meghan Weaver is a pretty darned good amateur photographer, and we think she did a great job.

The good and the bad are all parts of the excitement of starting something new. Kickstarter allows us a chance to invite you along on this journey with us, and experience the ups and downs, joys and fears, of making Flying Pig Apparel a reality. Your pledge helps us get one step closer to our launch, which will allow us to continue developing new items and making our existing products even better.

So come along with us. Pledge your support on Kickstarter. Every dollar counts.

Fat Pig Apparel

3 Comments leave one →
  1. June 18, 2012 11:17 am

    I just want to say that the photos on the site are beautiful. For someone to say to you “they aren’t professional” is to totally miss the point of kickstarter (which is DIY, not professional) and probably was motivated by fat hatred more than any concern about the quality of your work or your photography. Also, I appreciated your clarifying what the money will be used for — the other thing that kickstarter is about is projects, not investing in a new start-up. Your explanation clearly showed that you had a project. I wish I could have pledged more. I wish you much success!

  2. Lisa permalink
    June 18, 2012 9:36 pm

    I think it’s great that you’ll be a small, female-owned business. But I don’t get how what you’re planning to make is otherwise hard to find (cotton tees and stretchpants) or particularly athletic (aside from how you’re photographing it).

    All that said, are y’all part of the FP marathon/half/etc? Cool!

  3. June 19, 2012 12:22 am

    Lisa – as far as the pants go, I personally had an extremely difficult time finding pants that didn’t cost an arm and a leg, and realized that I was just over the largest size for many of the “plus-size” exercise clothing brands. As we talk about on Kickstarter and also on our blog, this is a very small starting range to get us going, and we’ll expand to more items after our launch. We’ve got to start somewhere, and offering this small basic range for ANY size is where we’re starting.

    We’re not associated with the Flying Pig Marathon. πŸ™‚ Though we may have to make a trip to it someday.

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