Chewing the fat about fat fashion
Fat Heffalump posted a great topic this week about the extreme lack of fat fashion at her local Target in Australia. She took comparison pictures which showed that straight size women get tons of color and bold styles, while fatties get the usual muted colors and prints straight out of a stereotypical grandmother’s closet.
One of the major reasons that plus-size clothing seems to be stuck in a never-ending rut is that it is two years behind “mainstream” fashion, so trends that were previously popular are still being considered as “what to wear now” for women who wear bigger sizes.
That’s why we’re still seeing stuff like this:
Now, some of this isn’t bad and I would wear one or two of the items shown. And there are a lot of women who do like these styles, so I’m certainly not going to judge anyone for their fashion choices. But it would be nice to see some equal treatment given to fat customers, not only in terms of variety of clothing, but how it’s presented.
The majority of plus-size clothing areas in non-exclusive plus-size stores is treated like an afterthought. It’s usually in the back of the store, or if it’s located inside a multi-level store, on the second floor also in the back. There’s not much effort to make it look enticing or attractive to shoppers. You don’t see big, colorful signs with witty slogans hanging from the ceiling to advertise what’s being sold.
Sometimes the clothes racks are shoved together so tightly that when you walk by the hangers get caught on you and the clothing falls to the floor, or else gets unhooked and drags on the ground. The areas are also a lot smaller too. While straight size sections can take up the size of three master bedrooms, plus-size sections can be just a tiny corner. It’s as if the store is saying “Look, we haven’t forgotten you fatties, but we don’t want anyone to notice we actually sell big sizes, so try not to be too conspicuous.”
Then there is Old Navy, who will only sell plus-sizes online, and don’t offer the same variety. If you compare this misses’ page to this womens’ page, you’ll see what I mean. In order to get to see some of the colored jeans they offer in bigger sizes, you have to click on the “Trends We Love” link, and you’ll find that they only offer a few colors for about $20 more. So not only do you get less options, you have to pay a lot more for them too.
With fall around the corner, it’s going to be interesting to see what, if any, new styles plus-size fashion will offer. What would you like to see? What are tired of seeing and wish would go away? What changes would you make to plus-size fashion if you could? These questions are for all genders… I’d love to hear your responses!